On December 12th, WeRoad turned Manchester’s Piccadilly into a comedy stage of holiday relief. The travel brand’s witty billboard campaign is set to transform how Mancunians view their post-Christmas burnout.
A Manchester Moment of Hilarity
Strategically placed in the heart of Piccadilly, WeRoad’s billboards aren’t just advertisements—they’re a collective sigh of relief for anyone exhausted by holiday expectations. From the “Typical Christmas Day” dynamics to the “Twelve Days of Christmas” with a modern twist, these signs speak directly to the Manchester crowd.
Justyna Chlopecka, UK Marketing Manager, explains the mission:
“Christmas is a time of joy, but let’s be honest—it’s also a time of chaos!”
The campaign invites Manchester residents to laugh at the familiar festive madness and consider an alternative: a real adventure.
Beyond the Billboard
While the billboards run from 11th to 29th December, they represent more than just a marketing campaign. They’re a conversation starter about travel, stress, and the need for genuine experiences. WeRoad’s message is clear: Sometimes, the best way to recover from the holidays is to plan your next incredible journey.
For Mancunians feeling the holiday pressure, these billboards are a reminder: Your next great adventure is just a booking away with WeRoad.co.uk
